Sahaj Retail Ltd. an ISO 27001:2013 & ISO 9001: 2015 certified company, has delved into bridging the digital divide between urban and rural India under the flagship of National eGovernance Project of the Government of India. Sahaj Retail Limited has taken a phenomenal initiative to take information and knowledge reach all corners of the Country.
About 350 million of India’s 700 million active internet users are in rural parts of the country, where internet penetration stands at 37%. Sahaj through a holistic economic and social inclusion model ensures achievement of economic empowerment, life quality and livelihood enhancement. Additionally the company’s focus is towards ensuring Human, Digital and Physical network driving efficient access to Rural India through our various products and services. Some of the key categories are e-Governance, Financial Inclusion, Insurance, Utility Bill collections, e- Learning, PAN , Railway /Flight/Bus ticket booking. A bouquet of services in e-Governance (Government to Citizen Services) adds value in the eco system. Sahaj providing these services like Ration Card application, Land records, Income certificate, Caste certificate, Domicile certificate, Farmer registrations etc. are the major services in states like Uttar Pradesh & Odisha.
Sahaj has been successful in making lakhs of customers happy by offering banking and financial services to India’s unbanked population – thus, connecting India’s rural and semi-urban citizens with the modern ecosystem. Sahaj has emerged as India’s largest ICT enabled rural retail network with more than 2,70,000 + Kendras across various States/UTs in India. The call for digitization of Rural India is not any more a distant dream. Sahaj with its robust technology platform, inventiveness, strong rural distribution network and plethora of services has made an impact making Rural India – a Happy India.
The biggest thrust has been visible in the recent proliferation of cards, point of sale
Equipment and payment systems, including biometric enabling, which has emerged as the biggest focus areas in banks’ digital transformation agenda. In addition, interest in internet and mobile banking has grown considerably in India. Thanks to the spread of digital connectivity and mobile phones. Thus, technology promises to offer millions of people to access financial services for the first time due to its wide reach, convenience and low cost of delivery. Never before has there been such a huge opportunity to promote Financial and Digital inclusion.
With Sahaj’s technological capability, execution skills and understanding the consumer needs in the developing markets, we express our keenness to work with your Government mandates in your country and make these services available to the masses. This would increase employment in rural along with livelihood enhancement.